Say who or what the account is, what you post, and what a visitor should do next. Hemmingway writes four bios, from a single line to a fuller one.
It works from your answers and nothing else. No job titles, places or achievements appear unless you typed them, and no adjectives you would never use about yourself.
What a bio has to do
A bio answers three questions for a stranger: who is this, what will I see here, and what do I do now.
- Use the word a stranger would use. "Potter in Leeds" is understood at once. "Maker of things" is not.
- Say what gets posted. Name it: the work, the recipes, the match reports.
- One next step. A bio that asks people to shop, subscribe, book and message gets none of them. Choose one.
- Skip what the grid already shows. If every photo is a cake, the bio does not need to say you love baking.
An example
Asked for a bio for Priya, a potter in Leeds, whose account shows the mugs and bowls she makes, kiln openings on the first Saturday of each month and the odd disaster, where a visitor should join the list for the next kiln opening through the link below, in a friendly, slightly dry voice with no emoji, bios along these lines are what to expect:
Potter in Leeds. Mugs, bowls and the odd disaster.
Kiln opens the first Saturday of the month. Join the list below.
And a fuller one from the same answers:
I'm Priya. I make mugs and bowls in Leeds and post the ones that went wrong too. The kiln opens on the first Saturday of each month: join the list below.
When the account changes
Rewrite the bio when the next step changes: a new opening date, a shop that has gone live, a different city. Ask in the chat for the same bio with the last line swapped.
For a longer "about" text on a website, use the professional bio generator, and how to write a bio covers the longer forms. For the posts themselves there is an Instagram caption generator.
Common questions
Is the Instagram bio generator free?
Yes. Hemmingway has a free trial with no card needed, and this tool opens it with your answers filled in. You sign up once, and the bios are written in the chat.
What should an Instagram bio say?
Who you are or what the account is, what you post, and one thing a visitor can do next. Put them in that order.
Will the bio fit?
Instagram gives a bio very little room. Start with the shortest of the four and paste it into the app. If Instagram says it is too long, ask in the chat for it shorter.
Can it write a bio for a business account?
Yes. Put the business in the first field, say what it sells and where, and give the next step as how to order, book or visit. It keeps to those facts.
Will it sound like AI?
It is built not to. Hemmingway-1, the model behind it, came first on sounding like a person in our own blind test, Human-Likeness. It still helps to read it aloud and change any word you would not use.