Write down what happened, or the thing you want to say, in a few plain sentences. Hemmingway turns it into a LinkedIn post in the first person: a first line that states a fact, the story in normal paragraphs, and an ending that stops when the story does. You read it, change what you like, and post it yourself.
It works from your account of events and adds nothing to it. No invented figures, no quote from a mentor you never had, no lesson you did not draw. If your notes are two sentences long the post will be short, and short is fine.
What makes it work
The posts people scroll past all sound alike: one sentence per line, a moral in capitals, a question at the end asking you to agree.
- Start from an event. A lost client, a hire that went wrong, a thing a customer said on Tuesday. An opinion with no event behind it is one anyone could post.
- Make one point. Three lessons are three posts. Pick the one you would defend.
- Open with a fact. "We lost our biggest client in March" earns the second line. "Let me tell you about resilience" does not.
- Let the story carry the moral. If the ending is clear from what happened, you do not need to explain it.
An example
Asked for a post from an agency owner who lost their biggest client in March, panicked for a week, then rang the six clients they had neglected, two of whom gave them more work, written for other small agency owners, a post along these lines is what to expect:
We lost our biggest client in March.
I spent a week panicking. Then I rang the six clients we had neglected. Two of them gave us more work.
If you run a small agency, ring the clients you already have.
No hashtags, no "agree?", no line break after every sentence.
Announcements
A new job, a launch or a vacancy works the same way: put the news and the real details in the first field. If you are hiring, the job description generator writes the advert the post points to, and for a launch there is a press release generator. To make your profile match what you post, see the LinkedIn headline generator.
Common questions
Is the LinkedIn post generator free?
Yes. Hemmingway has a free trial with no card needed, and this tool opens it with your answers filled in. You sign up once, and the post is written in the chat.
Does it post to LinkedIn for me?
No. It writes the post in the chat and you copy it into LinkedIn yourself, when you are happy with it.
How long should a LinkedIn post be?
As long as the story takes: for one event and one point, three or four short paragraphs. LinkedIn folds a longer post behind "see more", so the first two lines have to say something.
Will it sound like AI?
It is built not to. Hemmingway-1, the model behind it, came first on sounding like a person in our own blind test, Human-Likeness. The surest check is whether you would say the post out loud to someone you work with.